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Our Story

The Ooh & Aah Brand.

The story kicks off in 2011, when best gal pals, Barbara-Anne and Ruth, joined forces to create an exciting new bakery business near Belfast. After having explored the trends in Australia and the USA, they decided to bring those baking influences back to their home crowd!

Business boomed and they invested all their spare time into creating an exciting, bright, colourful, forward thinking machine, like no other around.

As the business grew up, so too did Barbara-Anne and Ruth… both now married, next on the list of “to do’s” was babies!

Knowing that spare time would soon become a distant memory, the girls decided to develop a range of products which could be made-to-order and shipped directly to customers. And so… “Ooh & Aah’s Signature Cookie Card” was born! Launched in 2015, the first postable and personalised 7” Chocolate Chip Cookie in the UK was a huge hit!

Cookies were flying out the door and the girls needed more help to fulfil the ever growing pile of orders… So Barbara-Anne created her own tiny army of future bakers when she gave birth to TRIPLETS in 2016…

Immediately a new phase of flex-appeal became all too familiar as the business adapted to welcome the new #mumboss, and at the beginning of 2018, Ruth joined the club when she had a baby girl to add to the tribe of future bakers.

Now shipping hundreds of cookies weekly, the kick ass ethos of strong working mums has been the key factor in the success of the Ooh & Aah brand. Anything is possible with hard work, determination, wine, milk, muslin cloths and a good solid four hours of sleep a night!

We hope our outgoing, bubbly and creative personalities are reflected in our brand. Our aim is to provide super tasty, fun and quirky products for everyone to enjoy… all whilst being the best mums we can be!

Much Love,

Barbara-Anne, Ruth, Freddy, Charly, Lexy & Izzy

Barbara-Anne and Ruth
Barbara-Anne and Ruth