2011
The story kicks off in 2011, when best gal pals, Ruth and Barbara-Anne, joined forces to create an exciting new bakery business near Belfast!
After having explored the trends in Australia and the USA, they decided to bring those cookie baking influences back to their home crowd!
2013
Business boomed and they invested all their spare time into creating an exciting, bright, colourful and forward-thinking cookie machine.
Then, as the business grew up, so did Ruth and Barbara-Anne… they both got married and next on the list of “to do’s” was babies!
2015
Ruth and Barbara-Anne knew that spare time would soon become a distant memory. So, the girls decided to develop a range of products which could be made-to-order and shipped directly to customers.
And so… “Ooh & Aah’s Signature Cookie Card” was born! Launched in 2015, the first postable and personalised 7” Chocolate Chip Cookie in the UK was a huge hit!
2016-2022
Cookies were flying out the door and we needed more help to fulfil the ever growing pile of orders… so, Barbara-Anne created her own tiny army of future bakers when she gave birth to TRIPLETS in 2016!
Immediately a new phase of flex-appeal became all too familiar as the business adapted to welcome the new #mumboss.
In 2018, Ruth joined the mum club when she had a baby girl. Ruth also welcomed Baby Baker Will to the tribe in 2020. The future tribe of bakers.
2025
There have been laughs, tears, lots of tears BUT most of all pride, fun and happiness making cookies for ALL of you lovely lot. We aren’t going to lie, it.is.bloody.tough but when you do what you love there is always fire in your belly to keep going no matter how tough it gets… AND with the BEST customers we could ever ask for we will keep conjuring up something next level for as long as you want us to!
We hope our outgoing, bubbly and creative personalities are reflected in our brand. Our aim is to provide super tasty, fun and quirky products for everyone to enjoy… all whilst being the best mums we can be!
We hope you love our quirky products as much as we do!
Much Love,
Barbara-Anne, Ruth, Freddy, Charly, Lexy, Izzy & Will